Writing

What’s the Best Way to Write Your Essay? That Depends on You. – TUB-Thump 027

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Do you like to plan ahead before you work, or do you like to crack on with a clean canvas?

I hadn’t really considered this so much until I’d seen a presentation by Tristram Hooley with various writing tips.

A couple of Hooley’s slides look at two different types of working that resonate with me, because they have a similar outlook to one of the ways I look at learning new things.

For learning, I like to look at the bigger picture and drill down to the details from there. But some people start with some choice details and work outward to uncover that big picture.

In many ways, how you choose to write may have similarities in that learning choice too. And that’s what I talk about in Episode 027 of TUB-Thump.

I wonder if you’ve read this plan of the episode first, or if you’ve jumped straight into listening. I guess that depends on how you like to do things!

What’s your choice?


Here are the show notes for the 5-min episode:

  • 01:00 – Tristram Hooley’s presentation: Writing. How, why, when and what?
  • 01:20 – Planning writers versus generative writers.
  • 01:55 – Make a plan and then write a first draft or write a first draft and make a plan off the back of it?
  • 02:30 – One of these ways of working is likely to work better for you than the other. But it’s always worth trying the other way of working to see what you can learn about your process.
    I’ve talked about that before. Hear more on Episode 023 of TUB-Thump, How to Change Your Perspective and Why That Change is Good.

Music for TUB-Thump is Life, by Tobu, which is released under a Creative Commons license. Check out more of Tobu’s great sounds on Soundcloud, YouTube, and his official site.

TUB-Thump is part of the Learning Always Network.

Keep being awesome!

Can You Develop Your Academic Writing With a Copywriting Formula? – TUB-Thump 021

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I enjoyed writing academic essays most when I was being creative in the process.

My aim was to guide the reader on a journey of discovery. A couple of times, I was a bit cheeky and argued against an idea that didn’t have much to argue against.

The best way to do that was to build up a compelling story and back it up with as many relevant points as possible.

Since I was writing about fiction on these occasions, I was demonstrating how perspectives aren’t all the same. But in order to do this, I needed to take the reader with me. After all, what’s the point in them getting lost after turning the first corner?

I was being cheeky, yes. But I wasn’t being kamikaze. The aim was to have fun, not lose marks!

It helps to look at different styles of writing, no matter what you’re working on.

For instance, academic coursework uses a particular language and flow. Yet that writing can still be improved by borrowing from fiction, copywriting, and other aspects of the written word.

That’s why today’s TUB-Thump takes a look at Pamela Wilson’s 7-part formula for content marketing.

Marketing may not be your first port of call, but it could help you see your writing from a different perspective, or let you tweak your style in creative ways.

What creative flourishes can you borrow today?


Here are the show notes for the 9-min episode:

  • 00:30 – Copyblogger FM show on making content marketing easier.
  • 01:00 – I introduce Pamela Wilson’s 7-part formula for writing content. See the infographic below for more detail. And if you’re really interested in content marketing, check out her new book, Master Content Marketing.
  • 02:20 – Narrative and flow are important, no matter what you’re writing.
  • 03:05 – Leading the reader in and getting them involved. “Why am I here? What’s this all about? Why should I care? What’s interesting about this?”
  • 04:50 – Pack a punch in your summary/conclusion by reinforcing your ideas and findings.
  • 05:15 – Call to action. Not quite the same with academic essays, but there’s still some scope.
  • 06:40 – Steven Pressfield: Writing the hero into the story, whatever the writing. The hero’s journey gets the reader hooked. “I’ve had my own hero’s journey, and you have too. We’re both still on those journeys.”

Pamela Wilson has helpfully published an infographic with her 7-part formula. Like I say, it’s not an alternative to academic writing, but it may give you an extra creative jolt:

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Like this infographic? Get more content marketing advice that works from Copyblogger.


Music for TUB-Thump is Life, by Tobu, which is released under a Creative Commons license. Check out more of Tobu’s great sounds on Soundcloud, YouTube, and his official site.

TUB-Thump is part of the Learning Always Network.

Keep being awesome!

Is “Just Get Words Down” Good Advice When You’re Struggling to Write?

When you’re struggling to get an essay written, should you just write whatever comes into your head? Does the advice to write first and think later really help?

James Hayton isn’t a fan.

My main issue with chucking out words in a rush is when there is a lack of context. Freedom to write anything in a quick burst has a time and a place.

When you’re faced with a blank page, you may be tempted to start writing, no matter what the outcome.

Free writing can work out, but there are caveats:

  • It depends on what you do before and after the free writing – Just like an all-nighter only allows a single draft with simultaneous editing (if you have the time for that at all!), rattling off an essay in a flash without giving it much further attention is a mistake. Rapid writing of a first draft (or any piece of text) should only ever be considered a rough start. If you lose the drive to work with the text after your initial approach, rapid writing is not for you.
  • If you don’t have enough understanding or knowledge beforehand, the rapid writing won’t help – You need to be clued up on the subject you’re writing about. A lack of plan means a lack of content, no matter how quickly or slowly you choose to write.
    If I had to write an essay on the fifteen century, or astrophysics, or igneous rocks, or symbolism in Shakespeare’s tragedies, I would be crazy to blast off some random text in hope that something may work. I don’t know about these topics enough just to start writing. In fact, I’d be unhappy writing an academic text in any field straight away, even if I knew a lot about it. At best, I’d make a few brief notes on what I aim to argue alongside the points I wish to make to support the argument as well as discussion of counter arguments and potential issues that arise.
  • The individual isn’t equipped (for whatever reason) to edit the content once it’s written – This can pose a problem when half the material is rubbish or guesswork or errors or a combination of all these things. Without a clear grasp of how and why you need to edit, a bunch of text spewed out as quickly as possible is not a good place to begin.
  • Should you be writing down whatever comes to your head, or making brief notes and outlines based on what you wish to include in the work? – Preparation is key. The advice to ‘just write’ is problematic because people can assume it means to write stuff without a plan. Even a bare minimum can make a huge impact. Think before you type.

I see no problem with getting the words written down when you are confident that you have editing capabilities (and are not just looking to hit a certain number of words). Likewise, it’s no big deal when you already have a clear idea of what you want to say. As Hayton explains, the writing needs to be tight. Just one misplaced observation or assumption can drastically alter the tone, impact and clarity of your writing. However, the first draft doesn’t have to be a place for that.

Any piece of advice, no matter how popular, is not going to work for everyone. And just because ‘everyone’ does something, that doesn’t mean it’s the right thing to do. Getting the words down fast shouldn’t be recommended to everyone, but I’m equally sure that it is a mistake to recommend it to no one.

What do you do?

How 750 Words Can Help Your Productivity

Sometimes, you just want to write. But it’s not always that easy.

You sit down with the best intentions, but it’s so intimidating when you start a potential masterpiece.

Your internal editor chips away at your confidence before you have even touched the keyboard.

You have no sense of the goal you’re aiming to achieve.

And that’s where 750words comes in.

For a while now, I’ve heard some academic peeps raving about 750words.com as a fantastic way to write without distraction and other concerns. These are academic peeps I trust. So I’ve given the service a go.

And I give it a thumbs up.

When you want something a little more inviting than an empty document and a flashing cursor, 750words may be the trick. It doesn’t offer much more than a blank page and it still features a flashing cursor —Hey, stick with me!— However, there are other reasons why the service may help you write more than other methods:

  1. Free-writing: Instead of carefully thinking about what you have to say, you may prefer to riff and find your voice by bashing out a load of words. Even if you find 95% of the words come out as irrelevant rubbish, the remaining 35–40 words may be exactly what you wanted. That may not sound like much, but it could be enough to spark something amazing.
  2. Challenges: 750words gives you the option to sign up to a monthly writing challenge, where you promise to write 750 words every single day in the month. If you do, you make the Hall of Fame. If you don’t, you make the Hall of Shame. If you thrive on that type of thing, the monthly challenge is for you!
  3. A blank page: Distractions aren’t welcome. If you want a blank screen, free from other goodies, you’ve come to the right place. 750words is pretty limited in terms of features. All on offer is a place to type some plain text. No fancy fonts, no bold and italics, no special layout features. Just type away until you reach the magical number of words required.
  4. No need to check word counts: Just keep on writing until you get to 750 words. When you do, you’re congratulated. And if you’re on a roll, great! Just keep writing until you’re done. You can see how many words you’ve written by looking at the bottom of the screen. No procrastination or interruption necessary by checking the ‘Word Count’ option. It’s all there for you already.
  5. Statistics: Want to know how long it takes you to write those words? 750words will tell you. Concerned about how many times you’ve moved away from your writing with other distractions on the computer? 750words will tell you. Wondering what types of words you tend to use most? 750words will tell you.

I’ve tried the service for over a week now and I enjoy the simplicity of the service. I’m not bothered about writing a particular number of words every day and I doubt I’ll sign up for the monthly challenges any time soon. I’ve already missed a day on purpose.

Still, there is certainly something satisfying about writing until you reach the number of words allotted. You cannot change the number of words set in the challenge, but nobody is forcing you to stick to that specific number of words. You can write a single sentence and stop, or you can keep going until you’ve written a whole book in a day. It’s up to you.

The user average each day is just over 900 words. I think 750 is a pretty good number to work with for most situations, though. That works out as a pretty good length for a blog post, and it’s half a 1500-word essay. You’re being challenged, but not made to bust a gut.

Here’s one more thing for you to consider: This post was written using 750words on one of my days. It took about 12 minutes to write. And I spent about ten minutes editing after that; so the post wasn’t originally a complete mess, even though I blasted it out quickly.

Remember, even if you have no use for 95% of what you write, the 5% of awesome you can use is worthwhile. And, in the case of this blog post, I only took out a few words. More like 95% used, 5% chucked out. Win!

Next time you want to get your write on, give 750words a whirl. Take up the challenge. You may just surprise yourself!