EduLinks

Students as customers: 6-point checklist for the feedback you deserve

In January, Times Higher Education reported that Liverpool Hope University has banned the notion of students as ‘customers’.

I fear that’s missing the point.  Students don’t swan about campus the whole time as if it’s a supermarket or a restaurant.  But they do recognise the right to get a good level of education and they do realise the need to complain if they aren’t getting what they have a right to.  A student wants to be satisfied that although they leave university with debts from fees and loans, they will have also left university with a quality experience that was worth every penny.

Do You Want Fries With That - photo by wickenden

Students ARE customers, whether an institution likes it or not.

Gerald Pillay, Vice-Chancellor of Liverpool Hope University, expressed a moral duty to care for students.  When using a term like ‘customer service’, Pillay felt it suggested a financial reason for care, rather than a desire for the individual to excel.

Strangely, looking at Liverpool Hope’s ‘Student Charter‘, it still states:

“Students should expect high standards of professionalism and customer service from all staff and should complain if those standards are not met.” [my italics]

Whatever the case, the charter is spot on.  It reinforces the notion of the student as customer among other things.  Universities need to see both a consumer and academic side to a student’s education.  While there is certainly an academic community of discovery, it is bound with an economic element.  Students are fully aware that they are paying toward a service.

As the National Student Survey has shown, a major concern you have as students today is that you don’t always receive sufficient feedback from tutors about your course or the work involved.  Of course it’s a concern.  You don’t expect to buy a flatpack cupboard and find no instructions.  You’d be appalled if you paid for a service that didn’t provide the quality that you’d paid for.

(more…)

The Best Sites Around…Linked!

If you haven’t already noticed, I’ve added some blogroll linkage to the site. I thought it was about time.

[Hint…the linkage is on the right hand column.]

So far, the list consists of the websites I recently recommended to a couple of students via e-mail, so it’s mostly lifehacks, study tips, productivity help, and so on. Even if you know most of the sites listed, I hope you find at least one new find.

And I will be adding more to the list as I go on. Hey, I may even head it under subjects (but let’s not get carried away here!).

From now on, I’ll post about any new entries, so you don’t need to keep checking the whole list all the time! 😉

Happy reading!

“Are you calling me soft?” – Treating university as a whole package

I’m fed up reading so much gumph about ‘soft option’ courses and ‘Mickey Mouse’ degrees.

You can’t purposefully turn university life into a more mainstream activity without developing a greater number of courses. If so many 18 year olds are expected to apply for Higher Education, there needs to be a selection of courses available to choose from, otherwise they won’t all find something to interest them over 3-4 years.

A recent article by Andreas Whittam in The Independent explains how the subject ‘Philosophy, Politics & Economics’ appears to be a ‘smart’ thing to study today, but that it was originally introduced as a modern alternative to classics. After its introduction, the subject was “looked down upon for many years as the ‘poor man’s Greats'”.

photo by Darwin Bell

Our opinions change over time. However, the scope of change within the realms of HE over the last decade or so hasn’t given people time to breathe yet. In a 24-hour, non-stop world, where everything seems out of date after about five minutes, I’m not surprised that newly created degree subjects are given a bad press.

Point is, there’s no such thing as ‘soft option’ and ‘Mickey Mouse’, because they are words based on individual opinions. People have different views on what a pointless or less difficult degree consists of. It’s all subjective nonsense.

No one degree is the same. One subject may require many hours of lectures, seminars and practical work. Another subject may be light on those requirements, but heavy on reading and number of essays. Certain degrees will contain large amounts of work across the board. None of these issues have sprung up because of supposed ‘soft option’ degrees; there has always been an element of difference, dependent on the subject being studied.

Yes, there is a greater choice out there. Yes, some courses may not currently be viewed as equal to an old-school/established subject.  Yes, it’s unfair.  But there is time for change. Plus, it’s not just about the degree you end up with; it’s about the bigger picture and grabbing hold of the opportunities available to you in university.  Those years in Higher Education are much better treated as an overall package.

There are two types of students:

  1. Those who care;
  2. Those who don’t.

A student who doesn’t care may have applied to university on the basis of what they think is a ‘soft option’ or ‘Mickey Mouse’ degree that will give them an easy pass, a few years of simple living, and great employment opportunities at the end of it. Maybe they didn’t even get as far as considering a job after their degree. Whatever the score, that attitude saddens me, because they should have done something that inspired them, even if that didn’t involve going to university at all.

A caring student will make their choices for the right reasons. Their choice of subject will be based on what they want to study, what interests them and, if they are really organised, how they see their future career. Over and above this, they will broaden their horizons and make the most of everything they do, not limited to studying.

That is to say, you can study a more traditional subject, yet come out of uni after a few years having experienced and developed less than a committed student on a course that you believe to be ‘Mickey Mouse’.

A small workload – whatever the degree – may lead to the disillusionment of even a caring student, but workload is dependent on the individual and how far they wish to explore. Even when the level of work can’t be improved upon, extra-curricular activities can give further enjoyment and turn disillusion away. This helps a student in the long-term anyway, because university participation is now a mainstream activity. A student needs to demonstrate more than a solid 2:1 to stand out from the crowd.

Therefore, time spent at university should be treated as a package, rather than focusing simply on the name of a course and the grade attached to it after three or four years study. If an individual applies for a course to further their career prospects, as well as actively participate in other relevant exercises for their CV and a successful future (and for some fun), their choice of degree subject should not be held under scrutiny.

Even current students like to argue about the quality of degree subjects.  So for some further reading, here are some good forum links on The Student Room:

Finally, check out what the Dean of Media, Arts and Design at the University of Westminster has to say about ‘soft option’ Media Studies.

photo by Kanko

EduLinks – Science, Philosophy and Garfield…

TheUniversityBlog is 6 months old today.  Woo!  Good times. 

birthday 

1. Garfield…but a zillion times funnier:

[They’re all winners.]

2. Wired Science – Top 10 Amazing Chemistry Videos

 

3. Online Papers in Philosophy

 

[LOADS of philosophical linkage.  Will be useful to some of you…and it’s a keeper.]

 

4. Dosh Dosh – How to Use the Web to Build a Powerful Reputation in Any Industry

 

[If you want to build a brand, start a new project, or develop yourself as a specialist in something you have a passion in, Dosh Dosh provides clear and useful advice to help your endeavours.]

 

5. The wonder of web resources:

6. Guardian Education – What happened to the love?

 

[Higher Education as a springboard to employment, rather than a cocoon of academic wonder…your thoughts?]

 

7. Independent – On Top of the World

 

[Go out there and find a way to get what you want.  This person managed it in their gap year before uni.  If it’s out there, you’ve got the opportunity.]