I was checking through various news items early this morning and noticed something that’s worth mentioning to you:
No matter how clever we think we are at bypassing other people’s suggestions, we regularly pick up on bias, opinion and interpretation without noticing.
Consider this…ITV1 started showing an American programme, Pushing Daisies, as part of its weekend peak-slot lineup. In my opinion, it’s good fun (remember, that’s my opinion). ITV have made a big marketing push for the show. They want you to like it too, naturally. If you missed the first episode, you can watch it on the ITV catch-up feature (UK only, I believe). I found the introductory opening on YouTube too:
The first episode to air in the UK had 5.7million viewers, according to overnight figures.
So how does that sound to you? Brilliant, Reasonable, Rubbish?
According to The Guardian, Pushing Daisies ‘wilts’ on its debut, after viewing figures “failed to live up to expectations”. It’s probably wise to ask, whose expectations?
BBC News called the figures “a relatively strong showing for a US import”.
Brand Republic also mentioned “relatively strong” figures that were “solid, if not spectacular”.
I don’t want to start analysing the figures themselves, or start breaking down the different age ranges of viewers. I just find it interesting that 5.7million viewers has been seen in both a positive and negative light. The same information has resulted in different opinions.
Different opinions are to be expected, but we need to be aware that they are constantly fed to us in order to maintain a sensible balance in life. If I had only read the article in The Guardian, I might have thought it a shame that the show may not have the oomph in place to keep running here in the UK. But if I’d only read the Brand Republic article, I could have walked away quite pleased with the results. Who knows? As it stands, I see the figure as a good start and I hope it stays that way, or gets better with word of mouth. I hope this because I like the programme. That’s the bias.
While many of us try to keep an open mind about things, we’re still swayed by what we consume, whether we like it or not. It’s worth remembering not to blindly accept what we see, even if it’s based on facts and figures. It’s the least we can do to fighting the daily barrage.